The heart of the pedestrianized old city, Zmaj Jovina is lined with shops, bars and restaurants. At night, the street is alive with locals taking in the social scene and the street performers.
The Radio Cafe has a quiet, shady garden in the back. A nice place to escape the city for a while.
The Manual Company, based in Novi Sad, designs and sells high-quality leather goods and luggage for men and women.
The Name of Mary Church sits oppposite the City Hall on Trg Sloboda (Freedom Square) in the heart of the Old City. Locals refer to it as the cathedral, even though Novi Sad is part of the Diocese of Subotica.
Rakija is the national drink of Serbia, and a cultural touchpoint. You can find it almost anywhere, in flavours like plum, pear, grape, quince, cherry, and lots more.
The newest Michelin-starred restaurant in Serbia, Fleur de Sel, is just a short drive from Novi Sad, at the Sapat winery in Stari Slankamen.
Dunavski Park is a green retreat from the city.
Akademija, a coffee shop just around the corner on Pavla Papa, is reputed to be the most coffee-focussed cafe in Novi Sad.
Nesto Aromaticno is a friendly shop where you can sample rakijas, we well as limocello, orancello, and other spirits.
The Wine Cellar at the Agape Villa is a great place to familiarize yourself with the best Serbian wines.
Kafanas, a sort of cross between cafes and bars, are popular with the locals as places to socialize. Tinka is a charming one that is nearby.
Crna Ovca (Black Sheep) is the best gelato in Novi Sad. The plazma cookie flavour was raved about in Monocle .
Loft (Downtown) is a popular cafe with a lively atmosphere.
Vino i Vinili (Wine and Vinyl) is a wine bar and record shop with a friendly vibe.
Dunavski Street is another pedestrian area that is a popular night-time hangout.
The Strand, on the banks of the Danube by the foot of the Liberation Bridge (Oslobodjenja Most), is a popular place on a hot day.
Sremski Karlovci is a charming, historic town, filed filled with architecture dating from the Austro-Hungarian Empire. It is also the home a vibrant wine culture, as the only source of bermet.
